Cookie Policy

Merrikin is operated by Merrikin Learning Ltd (company number 15989372), a company registered in England and Wales. Our registered office is Suite 2, Unit 1b, Pope Iron Road, Worcester, Worcestershire, United Kingdom, WR1 3HB.

In this policy, “Merrikin”, “we”, “us” and “our” mean Merrikin Learning Ltd.

Privacy enquiries and customer support: support@merrikinlearning.com

Cookies are small text files stored on your device when you visit a website. Similar technologies include pixels, tags, scripts, local storage, session storage and identifiers that can store information on, or access information from, a browser or device. In this policy, “cookies” is used as a convenient collective term for all of these technologies unless the context says otherwise.

• Strictly necessary technologies may operate automatically where they are needed to provide a service you request, protect the website, validate a private offer link, process a payment or remember your cookie choice.
• Vercel Web Analytics and Vercel Speed Insights may operate by default as cookieless tools. They do not set analytics cookies or use browser storage to recognise visitors.
• PostHog and Google Analytics 4 remain disabled unless you actively accept Analytics through our cookie banner. Rejecting, closing or ignoring the banner means those optional analytics tools are not activated. This will not stop you joining the waitlist, receiving the free checklist or purchasing the Founding Family offer.
• Accept and Reject are presented as equally accessible choices, and you can change your choice later using “Cookie settings” in the website footer.
• We do not currently use Meta Pixel, Google Ads tracking, advertising cookies, remarketing pixels or cross-site behavioural advertising technologies.
• We do not send names, email addresses, child information, form contents, payment details or Stripe identifiers to our analytics providers.

4.1 Strictly necessary

These technologies support requested functions such as website security, form operation, validation of private offer links, checkout, fraud prevention and remembering your cookie preference. They are not controlled through the optional Analytics setting. Blocking them in your browser may prevent parts of the website or checkout from working correctly.

4.2 Analytics and performance

Vercel Web Analytics and Vercel Speed Insights provide cookieless aggregate traffic and performance information and may operate by default. PostHog and Google Analytics 4 help us understand consented journeys, traffic sources and interactions; they are activated only after Analytics consent.

4.3 Advertising and social media

Advertising and social-media tracking are not active. The banner therefore does not offer an active Marketing category at launch, and “Accept all” does not activate future advertising tools. Before any such technology is used, we will update this policy and the banner and obtain consent where required.

The table below is generated from the same live tracking inventory that controls which technologies operate on Merrikin, so the current policy reflects the active configuration. Durations are maximum periods and may end sooner if you withdraw consent, change settings, clear browser data or use private browsing. When a policy version is replaced, its technology table is frozen and retained with that archived version at its permanent URL.

PostHog Cloud EU is used only after Analytics consent. It may use a random, pseudonymous first-party identifier to recognise the same consenting browser across the waitlist, Merrikin-hosted Founding Family offer and purchase journey. The identifier must not contain or reveal a name, email address, child’s name or date of birth, payment information, Stripe identifier or another direct personal identifier, and it must not be linked to the corresponding named record in Neon, Stripe or Resend.

PostHog heatmaps and privacy-safe autocapture may record page and interaction events after consent. Autocapture is configured not to transmit form values, personal information, child information, sensitive text or identifying element attributes. Person profiles remain disabled. Sensitive URL parameters are redacted and IP addresses are discarded or not retained.

Session recording remains enabled after consent on approved Merrikin launch pages. It is not limited to the first month after launch; instead, each individual recording is retained on a rolling basis for no longer than 30 days. All form fields and entered information are masked. Stripe Checkout, confirmation pages, account areas, database screens and administration pages are excluded. Console recording and network-body capture remain disabled, and surveys remain disabled at launch.

Where Analytics consent has been given, PostHog may receive a pseudonymous identifier and a purchase-completed event containing the offer name, offer version, amount and currency. It does not receive the customer’s name, email address, child information, payment-method details, customer or order references, or Stripe identifiers. Any short-lived server-side connection used to reconcile that event must be deleted after reconciliation. Separately, limited server-side error reports may be sent to PostHog for fault detection without using optional analytics cookies or browser storage. They may contain technical error details and, where a Stripe payment fails, the relevant Stripe checkout reference needed to investigate the fault, but not the customer’s name, email address, child information, form contents or payment-method details. These reports are not used for visitor analytics or advertising.

Google Analytics 4 (GA4) is used alongside PostHog after Analytics consent so we can compare aggregate website and campaign reporting and support future marketing analysis. The Merrikin measurement ID is G-L4FRE1SFK2. The implementation uses first-party GA4 cookies for up to 13 months.

GA4 receives consented page, traffic-source, device and core conversion-event information. A purchase event may include the offer, amount and currency and, if technically necessary to avoid duplicate counting, a random analytics-only transaction reference. It must not receive names, email addresses, child information, form values, marketing choices, Merrikin customer-facing order references, payment details or Stripe identifiers. Merrikin does not use GA4 User-ID for this launch. Google may process analytics information outside the United Kingdom; further information about providers and international transfers is in our Privacy Policy.

Vercel Web Analytics and Speed Insights provide aggregate traffic and page-performance information and may operate by default. They are cookieless and are not intended to store information on, or access information from, a visitor’s browser to recognise that visitor. Vercel Web Analytics uses an anonymised request-derived visitor hash for short-term visitor counting and discards it after 24 hours. Speed Insights reports anonymous technical performance measurements and does not create a persistent Merrikin visitor profile.

Google Search Console may also be used to understand how Merrikin appears in Google Search. Search Console does not place a cookie on your browser merely because you visit Merrikin, so it is not controlled through the cookie banner.

If you choose the Founding Family offer, you are transferred to a checkout page hosted by Stripe. Stripe may use cookies and similar technologies that are necessary to process the payment, protect checkout, authenticate activity and prevent fraud. Stripe controls the technologies used on its hosted pages and may change them.

For more information, see Stripe’s Cookie Policy and Stripe’s Privacy Policy.

Resend is used to send requested checklists, waitlist confirmations and purchase or service messages. Merrikin is not sending marketing emails at launch. If marketing begins later, it will be sent only to people who have separately opted in and each marketing email will include an unsubscribe link. Resend open-and-click tracking is disabled at launch, so Merrikin does not use an invisible email pixel to record opens or redirect links to record clicks.

Resend may still process operational delivery information such as whether an email was sent, delivered, delayed, bounced, complained about or unsubscribed from. This is email-service information rather than a website cookie choice. Essential emails relating to a requested resource, purchase or membership may still be sent even where marketing consent has not been given.

When you first visit Merrikin, the banner allows you to accept Analytics, reject Analytics or manage your preferences. This choice controls PostHog and Google Analytics 4. Those tools remain disabled unless you actively accept Analytics, and closing or ignoring the banner does not amount to consent. Vercel’s cookieless Web Analytics and Speed Insights may continue to provide aggregate traffic and performance information regardless of this choice.

Your choice is remembered for up to 12 months. You can change or withdraw it at any time using “Cookie settings” in the website footer. Withdrawal stops future PostHog and GA4 collection and Merrikin-controlled optional-analytics identifiers are cleared where technically possible. It does not stop Vercel’s cookieless aggregate analytics and performance measurements. Withdrawal does not make earlier consented processing unlawful, and provider-side information already collected is handled in accordance with our Privacy Policy and applicable retention settings.

You can also delete or block cookies using your browser settings. Blocking strictly necessary technologies may affect the website, forms, private offer link or payment journey.

Our pages and emails may link to services operated by other organisations. Those organisations control their own cookies and similar technologies. Their privacy and cookie information applies when you visit their services.

We may update this policy when our website, analytics, checkout, email practices or legal obligations change. We will publish the replacement with a new version number, effective date and policy identifier. When this policy is amended after launch, this v1.0 policy will remain available as the previous version.

Questions about cookies or similar technologies can be sent to support@merrikinlearning.com.